The holidays are a time of joy, togetherness and celebration. However, for many, the season also brings an abundance of social events revolving around alcohol. While a festive cocktail or two can feel like part of the tradition, more people are reevaluating their relationship with drinking—choosing instead to embrace a holiday season that’s about presence, connection and wellness.

Drew Davis, founder of a groundbreaking non-alcoholic bottle shop and event company, understands this shift firsthand. “People are starting to realize they want to be more present, feel better, and connect mindfully,” Davis shares. “The holidays are such a meaningful time to reflect on what truly matters, and alcohol often pulls us away from that.”

Holiday Gift to Yourself

Choosing to drink less—or not at all—during the holidays isn’t about missing out; it’s about creating a season that feels aligned with values. “When we remove alcohol from the equation, we’re giving ourselves the gift of presence, clarity, and connection,” Davis says. So, this holiday season, raise a glass to a brighter, more intentional way of celebrating. Whether the cup is filled with spiced apple cider or a refreshing zero-proof elixir, it’s a toast to what matters most: oneself.

Tips for Navigating a Low or No-Alcohol Holiday

Bring Drinks: Arm oneself with a delicious, alcohol-free option to share. From non-alcoholic sparkling wines to creative mocktails, the possibilities are endless.

Practice Saying No: It’s okay to decline a drink without explaining yourself. A simple “I’m good, thanks” is often enough.

Plan Activities Beyond Drinking: Suggest cookie decorating, group yoga or a board game night to shift the focus from what’s in our glass to what’s happening in the moment.

Celebrate the Choice: Going booze-free isn’t about restriction; it’s about expansion. Explore new flavors, toast to one’s health and bask in the clarity and joy that comes with it.

Drew Davis is the founder of Gem Life + Bar, in Pitman, New Jersey. For more information, visit www.GemLifeCollective.com.