The Sanctuary for Yoga, in Medford, is carrying the Beauty Counter line of products. Founder Tricia Heiser became aware of the health risk contained in many over-the-counter beauty products and decided to offer an alternative.

Over-the-counter beauty products are not as regulated as food and cleaning products for the home in the U.S. Companies are allowed to include known toxins in these products without telling American consumers. The United States has not passed a major federal law to regulate the safety of ingredients used in personal care products since 1938. In the past two decades, the European Union has banned more than 1,300 chemicals in the product formulas of personal care products and restricted the levels of more than 250 more. The U.S. has only partially banned 11 to date.

Gregg Renfrew, founder and chief executive officer of Beauty Counter, set out to offer a safe alternative to American consumers. More than 1,500 ingredients have been banned from Beauty Counter products, setting a new health and safety standard for these indulgent, luxurious personal care products.

Location: 43 S. Main St. For more information or to try a sample, visit BeautyCounter.com/triciaheiser.