In a move that will likely rock the mainstream food industry, Campbell Soup Company announced that it will work to become the first major food company to adopt food labels that will disclose genetically modified ingredients (GMOs).

The decision to attach a GMO label to its products was likely motivated by the growing pressure for food transparency from concerned consumers. Other companies, such as Chipotle, Ben & Jerry’s, Hershey’s and General Mills, have recently made moves to limit or eliminate GMOs in some of their products.

This news comes on the heels of several major announcements about improving the sustainability of its foods made by Campbell’s in 2015. The change in labeling is expected to take 12 to 18 months to take effect.

For more information, visit CampbellSoupCompany.com.