Hooked Fine Yarn Boutique is celebrating its grand opening under its new moniker this month in downtown Haddonfield. The 10-year-old, local yarn shop, formerly named Woolplay, aims to be South Jersey’s premier destination for high quality yarn and notions, selling organic and natural fibers such as wool, mohair, alpaca, cotton, silk, linen and hemp. The retailer offers a knit-along at 11 a.m., Fridays, at which a diverse group of needle art enthusiasts of all levels gather informally with basic assistance from the shop’s staff. The fun and friendly atmosphere draws customers from as far as Delaware and the Jersey Shore.

Hooked is staffed by knitting and crochet experts, including new owner Danique Martin, who purchased the company in 2012 and specializes in coaching classes and guiding individuals eager to learn how to knit and crochet. The shop offers classes that vary by experience levels. Private lessons for individuals and groups are available by request, as well. Hooked recently launched its new website displaying the latest class offerings, as well as its email newsletter, blog and links to social media pages.

Location: 22 N. Haddon Ave., Haddon. Prior knitting or crocheting experience is not necessary. Mention Natural Awakenings for a $5 discount. For more information, call 856-428-0110 or visit HookedNJ.com.